2021
Baking It Real was founded by two moms to take the hassle out of at-home baking so families can focus on what matters most: making memories. After a couple years operating at a small scale as proof-of-concept, the two neighbors partnered together to launch Baking It Real.
Responsibility
90%
Deliverables
Brand Identity and System Design
Typography Recommendations
Packaging Design and Production
Social Media Graphics
Team
Matthew Olin
Jacey Kufahl
Ari Woeste (Lettering Direction)
Mae Munkeby (Pattern Design)
