ColdAF

2018

When Flagship, the retail brainchild of Duluth Screen Printing Co, launched, I partnered with them for branding, strategy, and initial shirt concepts. One morning, I saw an elongated degree sign noting the weather on a friend's Instagram story and was inspired to turn it into a lowercase "a" followed by an "F." Playing off the trend where "AF" is used as shorthand, I designed this mark for ColdAF. Since launch, thousands of locals and tourists have purchased shirts, hats, stickers, and pins at Flagship to celebrate Duluth—which is often cold AF.

Responsibility
100%

Deliverables
Brand Strategy
Logo Design
Product Design + Manufacturing