Evsie

2021–Present

Leading women's fashion retailer Maurices launched Evsie — a tween girls' brand — in the spring of 2022. Designed for 8–12 year olds, Evsie helps girls discover their own unique style in a fun, playful and supportive way with a comfortable approach to inspire confidence.

After Maurices in-house team concepted and tested a variety of names, they hired Likewise in 2021 to design Evsie's brand identity. We worked tirelessly to design Evsie's logo and visual style (including color palette, photography direction and typographic recommendations).

Responsibility
80%

Deliverables
Brand Identity
Art Direction
Various Printed Materials

Team
Matthew Olin
Jacey Kufahl