Hip Hop Wrap Artists

2019

Hip Hop Wrap Artists was born from an inspiring 2-hour branding and creativity session, led by Tad Carpenter at UMD. Within this brief timeframe, participants were given an animal (frog) and a city (Detroit) and challenged to forge creative connections between the two, resulting in the imaginative concept and design of a fictitious brand identity that embodies the spirit of both.

Responsibility
100%

Deliverables
Brand Identity
Package Design
Various Printed Materials
Storefront Design