North Shore Cyclery

2021–Present

Jeremiah Peck, a passionate Duluthian who rides his bike almost everywhere, embarked on his entrepreneurial journey by establishing a mobile bicycle repair shop. To help him launch, I designed this distinctive and meaningful brand, featuring a memorable logo that forms tire tread when repeated. Additionally, I created a series of secondary marks to enhance the brand's merchandise and foster a community of riders of all skill levels who share their love for cycling along the picturesque North Shore.

Responsibility
100%

Deliverables
Brand Identity
Various Printed Materials
Apparel Design
Web Design and Development